The folks at Virtual Ubiquity are building a very ambitous web-enabled word-processing application called Buzzword. The appliction is being built on Flex and targeting Flash Player 9 and Apollo.

The cool thing about this is that they are able to use the exact same development efforts to target the desktop and the browser-based application without having to worry about hackish solutions to appease the various selection of browsers.

They highlight some of the aspects of Apollo that they find value in, with creating Buzzword:

On the browser screen, just below the title bar, there are generally two or three strips of toolbars. While this real estate represents important functionality for general browser use, for a web app like ours that aims for elegance, simplicity and attention to the task at hand, it is “cruft,”… And to us, less cruft is more usability

Big news for the Apollo runtime. Adobe announced Adobe Media Player, an IDA that will bring content management, Media RSS support, and double-click-FLV support to Flash Video and the desktop.

I like Read/Write Web’s headline “Adobe Feeds Apollo Ecosystem With New Internet Video Player”. I think Mozilla could follow that example a little and start looking at feeding the XULRunner ecosystem with some apps. And what better candidate then Firefox 3?